The importance of marketing is now increasingly recognized as a crucial tool when it comes to the recruitment of international students and getting the product, promotion, pricing and personal service right.

The educational world is changing increasingly rapidly and many organizations are aware of the lack of marketing skills within their own organizations which make it difficult to assess where the weaknesses are and how best to maximise opportunities. Florence Consulting cannot and does not aim to substitute in-house marketing but rather to support it and guide it to self-sufficiency.

All consultancies are different but at Florence Associates we believe:
 Individual situations need individual solutions
 Quality, location and price are now no longer sufficient to guarantee success in the increasingly competitive educational world
 Everyone in the organization from caretaker to Director is responsible for the marketing of the organization
 Good relationships and mutual respect are fundamental to good business
 People and personal service frequently provide the differentiating factors and the competitive advantage.

Florence Associates has been offering consultancy services for over 10 years - both to educational organizations and, increasingly, to individuals wanting to set up their own businesses or go freelance - educational professionals. The client base is extremely wide, and Florence Associates has completed over 50 consultancies over the past 5 years alone for individuals, language schools, colleges and universities.

Consulting Client list	Quotes
How to Book	Alison McGowan