Over the last few years an increasing number of ELT professionals have decided to go freelance or set up small businesses. As with other small business start-ups, 80% of these do not make it past the first 3 years.

This is nothing to do with the professionalism or calibre of those concerned - many of whom have held very senior positions in their previous companies. It is much more to do with lack of planning, little or no business awareness and the inability to promote themselves effectively.

Florence Consulting will be most suitable for those who wish to set up as freelancers; anyone thinking of starting a small business; or someone who has already set up, but finds that things are not moving as fast as they had originally hoped.

Areas of consultation
 Assessing the viability of the new business: will it survive?
 How to manage the freelancer/small business start-up: everything you need to know before starting
 How to write the marketing plan
 How to market the business: selling yourself
 Managing business growth

N.B. Florence Associates is committed to supporting the freelance community and to helping new businesses in ELT. The initial consultation is always free; subsequent sessions, if required, usually take place in 1.5 hour blocks at Florence Works. See How to Book for contact information.

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