Florence Associates - Representation biodata

Curriculum Vitae

Name	Alison McGOWAN
Address	R. Adalberto Ferreira 46/701 22441-040 Leblon Rio de Janeiro, RJ, Brasil
Telephone	+ 55 21 2512 5650 or + 55 2512 8818 r 701 mobile: + 55 21 8122 2000
Email	florencerio@uol.com.br florenceworks@aol.com
Website	www.florenceassociates.com
Nationality	British

Employment and experience	Florence Associates Managing Director
1993 to date	International Marketing for ELT and Higher Education Training, Consulting and Representation

Training Clients

University College Chichester
(Marketing module of MA ELT Management)
SIT, Vermont, USA: IDLTM
ALUMNI, Sao Paulo
IBEU, Rio
(Marketing Module of IDLTM)
English UK (16 seminars)
British Council (24 seminars)
Thai TESOL/ELTECS East Asia (3 day workshop)
ABCI-Brasil
Pearson do Brasil
Lancaster University
University of Bath
Bell London
English in York
EF-UK
AISC-UK
EC-Malta

Consulting Clients

ECS, British Council
(Consultant to Recruitment Advisory Service)
Bath Spa University College
Llandrillo College
Bedford School
John Leggott College
Bailbrook College
Wimbledon School of English
Victoria School of English
International School, Exeter
Excel English
Cultura Inglesa Rio
University of Surrey, Roehampton
Weymouth College
Cambridge Regional College
West Notts College

Representation Clients

London School of English
ELC Bristol
Language Specialists Int Portsmouth
Globe English Centre, Exeter
NESE, Boston
Milner International College, Perth
Emerald Cultural Institute, Dublin
Dominion, New Zealand
CLIC, Seville
Inlingua Normandie, France
Centro Fiorenza, Florence

Employment and experience prior to 1993	Longman Group UK Ltd Regional Director: Southern Europe and Eastern Mediterranean
1990-1993	Responsibilities Management of overseas offices/personnel in Greece, Turkey, Israel, Cyprus and Portugal Strategic and financial planning Marketing planning, evaluation and control Marketing interface with overseas companies: Alhambra Longman, Longman Italia, Longman France
1985-1990	Bell Educational Trust Senior Marketing Manager Marketing of all courses run by BET Marketing policy related to Latin America, Benelux, Spain, Portugal and Greece Marketing research/statistical surveys Brochure production/production of promotional material
1979-1984	Oxford University Press, Brasil Area Marketing Manager: Brasil, Peru, Venezuela
1977-1978	Instituto Cultural Venezolano Britanico, Venezuela Director of Studies/Teacher Trainer

Publications Journal	Article
Aegis (ARELS Newsletter), Autumn 1995	Critical success factors for effective marketing in South America
5th Braz-Tesol National Convention Proceedings, July 1996	ELT Marketing: Effective leaflet and brochure production
SIG Selections 1997	The Role of Marketing in ELT
5th LAURELS International Conference, July 1997	Dynamic Marketing for ELT Schools and Organizations
EL Gazette, August 1998	Setting up as a school agent
ARENA (ARELS Newsletter), November 1999	Successful freelancing
3rd International Conference on Management in ELT, ESADE, Barcelona, November 1999	Impact Marketing
EL Gazette, July 2000	Internet is no threat to South American agents
Thai TESOL Newsletter, July 2000	Marketing and ELT Workshop Proceedings

Education	1973: BA Hons. in History (2:1)	University of Southampton
	1977: PGCE in TEFL	Institute of Education, London University
	1988: Diploma in marketing	Chartered Institute of Marketing
Memberships	MCIM	Chartered Institute of Marketing
Countries of Work Experience	Over nine months:	Lebanon, France, Venezuela, Brasil (5 years)
	Less than nine months:	Argentina, Paraguay, Chile, Uruguay, Peru, Italy, Spain, Greece, Turkey, Portugal, Sweden, Finland, Denmark, Norway, Thailand, Yugoslavia

Language Proficiency	Language	Speaking	Reading	Writing
	Portuguese Spanish French Arabic	Excellent Very Good Very Good Passive	Excellent Excellent Excellent	Good Fair Fair

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