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Florence
Associates offers marketing training for educational organizations
through English UK and in closed group format for individual schools:
The Florence Seminars
No
specific level of expertise is required. Seminars and workshops
can be geared to those who have a high level of knowledge of marketing
and those who are just entering or trying to enter the profession.
However,
all share the same guiding principles in that they are:
Relevant: Seminars are designed specifically for educational
organizations and professionals and are led by Alison
McGowan whose experience in educational marketing is unsurpassed.
Interactive:
Florence Training offers a balance of input and group work which
allows participants both to express opinions and discuss possible
solutions to existing problems and issues
Up-to-date:
Alison is still actively involved in international student recruitment
for a number of educational organizations and travels widely. Marketing
training is always backed up by recent case studies based on things
which have actually happened.
Confidence
building: Florence training demystifies marketing and explains
the jargon associated with it. You find out what you are doing right
and acquire the confidence to change what you are doing wrong.
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