Marketing
In A Rapidly Changing Environment
How to change your marketing to meet the needs of a new reality.
"Well presented, interesting and above all relevant"
"There's talk of getting you back after we've done our audit to point us in the right direction again…a real success"
In the past it was relatively easy to define what constituted effective marketing for educational organizations. You just provided what customers wanted, at a price the customer was willing to pay, accepted bookings direct or through agents, and ensured that the school and the courses were promoted widely.
This is no longer enough in a rapidly changing environment. Both organizations and individuals must now acquire the 3 Fs - to become much Faster, more Flexible and more Focussed.
This seminar will be of particular help to organizations which are either experiencing problems of declining numbers from traditionally good markets, or which don't know how to maximise the effectiveness of their marketing spend. It will also be useful to individuals, or schools which have just reached a crossroads in marketing terms and don't know where to go next.
The seminar is most suited to decision makers at a fairly senior level:
- Directors
- Principals
- Marketing Managers
The seminar covers:
- What marketing used to be
- Changes
in the ELT market
- polarisation of language schools
- internal environment
- external environment
- technology and consumer behaviour
- Implications
for educational organizations
- customer focus
- value for money
- training
- The importance of customer service
- The 9Ps and the 3 Fs
Next
Seminar
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