The Role of Marketing in an ELT Organization
"Just the business!"
"Interesting, dynamic, humorous"
"Excellent, informed, professional"
The Role of Marketing in an ELT Organization is the key seminar for those who are relatively new to marketing. It develops the underlying theme that everyone in an EFL organization, from caretaker to Director, has a role to play in its effective marketing. To those who know little about marketing, the seminar provides a solid base and understanding of where they fit in to the marketing of the business. To those who know more, it provides a context for existing knowledge and confidence in how to use it effectively.
This seminar is suited to a wide range of participants:
- Directors/ Directors of Studies
- Marketing staff
- Administrative staff
- Teachers
The seminar covers ·
- Definitions of Marketing
- What marketing means in an ELT context
- Mission statements
- Unique Selling Points
- Differences in marketing products and services
- How to get the right courses in the right locations at the right price and at the right time
- Internal audits: the 5 Ps and the S
- External audits: PESTEC factors
- Coping with the competition
- Internal promotion to existing students and staff
- External promotion: advertising, leaflets, mailing, conferences, PR and personal selling
Previous
Seminar
Next
Seminar
Back
to Florence Training
|
|
|
|
|
|
 |
