Marketing Planning
"Highly relevant to the groups' needs and background....useful, practical and the right level of complexity."
"Alison encouraged contributions from the participants and referred extensively to her real-life experience. Some conceptual issues were illustrated by real life examples which helped participants understand the reality behind the theory"
In times of rapid change and increased competition, a planned approach to marketing is increasingly necessary. Working through a basic structure for the planning process, the seminar on Marketing Planning encourages participants to ask the right questions. It also empowers them to think both more logically and more realistically about how best to develop the business.
Although this seminar is suitable for anyone with an interest in marketing, it will be of particular use to those who are actually responsible for developing the business, and planning for the future.
This seminar is particularly suited to the following participants:
- Directors
- Directors of Studies
- Marketing staff
The seminar covers:
- The need for planning in an ELT organization
- The marketing plan format
- SWOT analyses: strengths, weaknesses, opportunities and threats
- Statistics and management information systems
- Evaluation of internal and external audits
- Developing opportunities: the Ansoff matrix
- Setting marketing objectives
- Budget planning
- The promotion mix
- Calenderization of activities
- Evaluation of the plan
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