Promotion Planning

When people think of marketing, it is often the elements of promotion they tend to think of first - advertising, brochures, mailing, public relations and overseas marketing trips. The seminar on Promotion Planning shows how promotion fits into marketing and how promotional tactics can best be used to achieve marketing objectives.

Although this seminar is suitable for anyone with an interest in marketing, it will be of particular interest to those responsible for producing brochures, dealing with advertising or making overseas marketing trips.

The seminar covers:

• How promotion relates to marketing
• The promotion mix: advertising, brochures, conferences, public relations and personal selling
• Setting promotion objectives
• Promotional planning: targeting, communications and timing
• Producing effective promotion materials: AIDA
• Decisions on the 'outcomes' wanted
• Product positioning
• Market segmentation
• Brochure analysis
• Cost-effective brochure production

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